The Agricultural Technology Fair

The Agricultural Technology Fair (ATF) aims to showcase emerging technologies in agriculture, backed by cutting-edge research and entrepreneurial innovation, transforming the region of San Joaquin Valley. CITRIS is focused on shortening the pipeline from idea to impact in the many sectors that affect the lives of all Californians by putting the San Joaquin Valley on the map for new ideas and transformative impact in the agricultural technology sector, in the areas of: health data analytics, to renewable energy and smart transportation, to breakthroughs in water information management.

UC Merced students learning about the opportunities available in agricultural technology

Notable Speakers


Dr. Brandon Stark Director, University of California Center of Excellence on UAS Safety
David Doll Farm Advisory, UC Center for Agriculture & Natural Resources
Dr. Joshua Viers Associate Professor & Director of CITRIS,  UC Merced
Dr. Ken Goldberg Professor, University of California Davis
Lance Donny CEO, OnFarm Systems
Dr. Nigel Quinn Lawrence Berkeley National Lab & Fresno State University
Dr. Peter Schuerman AVC for Research & Economic Development, University of California Merced
Roger Royse Attorney, Royse Law Firm
Ronald Zink, J.D. Founder & Managing Partner, EdgeCo
Dr. Stavros G. Vougioukas Professor, University of California Davis
Dr. Tapan Pathak Assistant Research Professor, University of California Merced
Dr. YangQuan Chen Professor, University of California Merced MESA Lab

Last Year's Keynote Address

Ronald Zink, J.D.

Founder & Managing Partner, EdgeCo


EdgeCo is an innovation management group focused on helping companies bring their industrial products and services into the digital age. Prior to starting EdgeCo, Ron held executive roles at Deere & Co., the leading global agriculture group, and Microsoft Corporation. Ron led the digital transformation group at the heart of Deere’s revolutionary precision agriculture strategy, which successfully developed and commercialized a series of new digital farming products and applications that are now fully embedded in Deere’s strategy and incorporated into every new machine sold.

At Microsoft, Ron served in a variety of senior legal and business roles, including at the center of the company’s pivotal engagement with the European Union (EU). Earlier in his career, Ron was in private law practice at a prominent intellectual property law firm where he advised companies of all sizes, from start-ups to Fortune 500 corporations, on the protection, licensing and litigation of intellectual property rights relative to their businesses. Ron grew up on farm and cattle ranch in North Dakota and has degrees in electrical engineering and law.